Book Reviews

Books That Don’t Suck | Marketing Essentials | Advertising Campaign Strategy

I wanted to take just a moment to talk about the book Advertising Campaign Strategy: A Guide to Marketing Communication Planning (we’ll call it “ACS”), by Donald E. Parente. This book is an essential tool for anyone working in the marketing or advertising field today – but it’s also a must-read for just about everybody …

Books That Don’t Suck | Marketing Essentials | Advertising Campaign Strategy Read More »

Books That Don’t Suck | Viral Marketing | Contagious: Why Things Catch On

This is the first in a series of blog posts where I’ll be writing about books that can add a little oomph to your business, your life, and especially your marketing efforts. Today’s book is one of our favorites here at 2oddballs. It’s an oldie (2013) but goodie! An Ivy League professor delves into what makes things go …

Books That Don’t Suck | Viral Marketing | Contagious: Why Things Catch On Read More »