Digital 101

Books That Don’t Suck | Marketing Essentials | Advertising Campaign Strategy

I wanted to take just a moment to talk about the book Advertising Campaign Strategy: A Guide to Marketing Communication Planning (we’ll call it “ACS”), by Donald E. Parente. This book is an essential tool for anyone working in the marketing or advertising field today – but it’s also a must-read for just about everybody …

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Dear Millennials: Stop Treating Baby Boomers like They’re Idiots If They Struggle with Technology

Let me preface this by saying I do not approve of millennial-bashing. I am a millennial and proud of it. I think we are a creative, diverse, motivated generation who have been handed a turd that we’ve been trying to polish for two decades  (but that’s a topic for a whole different blog post). But …

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