Digital Marketing

Local Alternatives to 10 Big Box Holiday Shopping Favorites

I don’t think anyone ever walked into the Springfield, MO, Best Buy or Barnes and Noble thinking, “CURSE THE SPRINGFIELD ECONOMY! I HOPE EVERY MOM-AND-POP STORE IN THIS CITY BURNS TO THE GROUND MUHAHAHAHAHAAAAAAAA!!!!!!” But hey, it’s the holiday season and you’re busier than Santa on Christmas Eve! We understand. It’s not always easy to …

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Use Pixlr to Optimize Picture Sizes on Social Media

It’s becoming common knowledge that to operate a business in today’s world of social media, blogging, and online marketing, you have to have some kind of online presence. If you haven’t invested much time researching best practices (or you weren’t born with a computer mouse in your hand like Millennials and Gen Z), it can …

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Hootsuite: 6 Ways It Can Make Social Media a Breeze

A Little Background As an advertising student in the College of Journalism and Mass Communications at the University of Nebraska, I had the opportunity to take a little class called Digital Insights and Analytics. Under the tutelage of Valerie Jones, (former media strategist and senior manager for Starcom Worldwide, and more recently, head of Insights …

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Books That Don’t Suck | Marketing Essentials | Advertising Campaign Strategy

I wanted to take just a moment to talk about the book Advertising Campaign Strategy: A Guide to Marketing Communication Planning (we’ll call it “ACS”), by Donald E. Parente. This book is an essential tool for anyone working in the marketing or advertising field today – but it’s also a must-read for just about everybody …

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Books That Don’t Suck | Viral Marketing | Contagious: Why Things Catch On

This is the first in a series of blog posts where I’ll be writing about books that can add a little oomph to your business, your life, and especially your marketing efforts. Today’s book is one of our favorites here at 2oddballs. It’s an oldie (2013) but goodie! An Ivy League professor delves into what makes things go …

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What the frick is Content Marketing, and how can it help my business?

If you are trying to up your marketing game in your small business, it won’t take long before you stumble along the term “content marketing” in your Google search. What does “content marketing” even mean? I was going to make a joke here about a camping con man, but I’ll spare you (con…tent…content. Get it? Ha…ahahaha…ha …

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