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*dumb looks and blank stares also free
I don’t think anyone ever walked into the Springfield, MO, Best Buy or Barnes and Noble thinking, “CURSE THE SPRINGFIELD ECONOMY! I HOPE EVERY MOM-AND-POP STORE IN THIS CITY BURNS TO THE GROUND MUHAHAHAHAHAAAAAAAA!!!!!!” But hey, it’s the holiday season and you’re busier than Santa on Christmas Eve! We understand. It’s not always easy to find the types of gifts you want while also supporting our local economy. So, in the spirit of the holidays,
It’s becoming common knowledge that to operate a business in today’s world of social media, blogging, and online marketing, you have to have some kind of online presence. If you haven’t invested much time researching best practices (or you weren’t born with a computer mouse in your hand like Millennials and Gen Z), it can be a daunting task figuring out how to get started. For online marketing and website design, you probably want to
If you’re reading this, you’ve probably seen our pricing estimates, and you probably saw our warning about how difficult it is to ballpark an estimate of the cost of a new website. In this post we’re going to break down what goes into the cost of a new website based on the various factors involved including labor, infrastructure, your business’s specific online needs, timeline, and several other website price factors you may not have even
A Little Background As an advertising student in the College of Journalism and Mass Communications at the University of Nebraska, I had the opportunity to take a little class called Digital Insights and Analytics. Under the tutelage of Valerie Jones, (former media strategist and senior manager for Starcom Worldwide, and more recently, head of Insights and Analytics at Swanson Russel) I learned a wealth of information about how to develop and track digital media strategies.
I wanted to take just a moment to talk about the book Advertising Campaign Strategy: A Guide to Marketing Communication Planning (we’ll call it “ACS”), by Donald E. Parente. This book is an essential tool for anyone working in the marketing or advertising field today – but it’s also a must-read for just about everybody in a professional setting. I don’t necessarily want to compare it to something like Machiavelli’s The Prince, or Sun Tzu’s
Some of us are born with that innate creative ability. You know the type. The Mozarts: the artistic prodigies of the world who spew beauty like founts of never-ending creative genius. From the time they pop out, with almost no training, they seem to take to singing, dancing, painting and sculpting like a fish takes to water. They live it. They breathe it. And what hope do you, the naturally uncreative, have to compete in