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A Little Background As an advertising student in the College of Journalism and Mass Communications at the University of Nebraska, I had the opportunity to take a little class called Digital Insights and Analytics. Under the tutelage of Valerie Jones, (former media strategist and senior manager for Starcom Worldwide, and more recently, head of Insights and Analytics at Swanson Russel) I learned a wealth of information about how to develop and track digital media strategies.
I wanted to take just a moment to talk about the book Advertising Campaign Strategy: A Guide to Marketing Communication Planning (we’ll call it “ACS”), by Donald E. Parente. This book is an essential tool for anyone working in the marketing or advertising field today – but it’s also a must-read for just about everybody in a professional setting. I don’t necessarily want to compare it to something like Machiavelli’s The Prince, or Sun Tzu’s
Some of us are born with that innate creative ability. You know the type. The Mozarts: the artistic prodigies of the world who spew beauty like founts of never-ending creative genius. From the time they pop out, with almost no training, they seem to take to singing, dancing, painting and sculpting like a fish takes to water. They live it. They breathe it. And what hope do you, the naturally uncreative, have to compete in
What is a landing page, really? Why do I need a landing page? How can a landing page help convert more customers and make me more money? In this blog post we’ll answer all your landing page questions, and help you get started attracting more clients! As digital marketing professionals, sometimes our language can be jargon-heavy. We sit and talk in this language all day, so when we get on the phone or meet up
This is the first in a series of blog posts where I’ll be writing about books that can add a little oomph to your business, your life, and especially your marketing efforts. Today’s book is one of our favorites here at 2oddballs. It’s an oldie (2013) but goodie! An Ivy League professor delves into what makes things go viral and how you can get started with viral marketing, or at least make your marketing messages more shareable. CONTAGIOUS:
Let me preface this by saying I do not approve of millennial-bashing. I am a millennial and proud of it. I think we are a creative, diverse, motivated generation who have been handed a turd that we’ve been trying to polish for two decades (but that’s a topic for a whole different blog post). But the tech shaming has got to stop. You know exactly what I mean. Maybe your mom isn’t great at “The