The internet is full of idiots. Let us handle them.
What happens when you google your business? Does a blog about you show up first in search rankings? What do you do about that?
Online presence management is a comprehensive services that includes social media management, email marketing, and yes even your website itself, but it also includes things that look like more traditional Public Relations tasks. This add-on option rounds off our digital marketing services by broadening the scope of duties to tasks such as:
- Creating and sending press kits to bloggers, online news outlets, and other online influencers
- Managing information flow in times of crisis. Heaven forbid but sometimes equipment breaks, employees quit (or worse), customers complain, weather intervenes, etc. What if your industry suddenly comes under intense scrutiny? Maybe there was a national news story about a company in your industry that has been scamming or otherwise hurting people? Are your customers defending you online or are they thinking twice about your services? How can you use digital tools to reassure and reconnect with them?
What happens when you google your business? Does a blog complaining about you show up first in search rankings? What do you do about that?
The s.e.o. black hole money pit
This is a short section mostly because all the things that constitute good search engine optimization (SEO) practice have largely already been discussed above and in other sections.
In the old days SEO was a set of technical tricks you could use to fool search engines into thinking you were the big dog on the street. Those days are long gone. While good SEO certainly involves technical knowledge to make sure your site is indexed properly, it is first and foremost about making yourself useful to the internet. Google knows if people find your website useful and easy to use. Google’s complicated algorithms can tell if your blog is actually interesting and pertinent to a particular search query or if you have just crammed as many keywords and tags into it as you can. The best modern SEO strategy is simply this:
Be honest, be helpful, be clear – often
There is no magic bag of tricks or mysterious techno voodoo that will fix a bad online presence. Search engine algorithms are only getting more and more sophisticated. Again, simply put:
Don’t pretend to be: be
Stop throwing money at shady, fly by night SEO “gurus” who promise some sort of techno voodoo internet magic!