Let us help you join the convo!
Just because your business isn't taking part in the conversation on social media, doesn't mean you're not the conversation.
Social Media Management is a broad term for creating and/or managing specialized social media accounts on one or many social media platforms such as Facebook, Instagram, Snapchat, Twitter, and Pinterest. While not every social media platform is right for every business, all modern businesses would do well to be on 2 or 3 (usually Facebook, Twitter, Instagram).
You can simply think of these platforms as the new “watercooler”. They are a conversation. Just because your business is not taking part in the conversation, does not mean your business isn’t in the conversation. Navigating the often murky and shifting waters of these technologies is one part technical knowledge and one part people knowledge.
It’s not magic, but it is both an art and a science.
Which platforms are right for your business? What do you post? Where do you post? When and how often do you post? There’s more to social media than most people consider.
- Finding or creating, editing, and optimizing photos and videos to post. Each social platform is different. Do you know the optimal size and shape for posting a picture to facebook? What about Instagram? How big or how long can a video file be on Facebook? What about Twitter? Can you even post videos to Instagram? The answers to these questions are sometimes complicated and to make things more frustrating, they often change! You could buy a book on social media management today, and in 6 months it would be out of date.
- Finding or writing articles, optimizing them for social media, and then posting them. Are you sure the blog you just created will show a good picture along with a text preview when you post it to Facebook, or will it just display a messy and confusing link? What will it look like when viewed from that social media platform’s app on a phone or tablet? Will your customers even read it?
- Creating and managing social media advertisements when appropriate: should you buy ads? Which platform should you buy them on? What should the ad content be? How much should you spend? Should they be news feed ads? Banner ads? Desktop? Mobile?
- Reporting and replying to customer comments, congratulations, questions, and complaints. Again, just because your business isn’t participating in the conversation, doesn’t mean you aren’t being talked about!