Use Pixlr to Optimize Picture Sizes on Social Media

It’s becoming common knowledge that to operate a business in today’s world of social media, blogging, and online marketing, you have to have some kind of online presence. If you haven’t invested much time researching best practices (or you weren’t born with a computer mouse in your hand like Millennials and Gen Z), it can be a daunting task figuring out how to get started. For online marketing and website design, you probably want to hire someone like us – 2OddBalls – to get you rolling. However, maybe you don’t have the money allocated for something like that yet, or maybe you want to dip your toes in yourself. If that’s the case, this article is for you.

No matter what your experience level, we’ve all seen business logos and other pictures that show up blurry or cut off in the wrong places. Is it that important though? Well… Yes. When clients, colleagues, and customers see these minor mistakes, it impacts your business negatively. Maybe your business has nothing to do with being tech savvy but having a poor presentation of yourself on social media can also reflect poorly on you! Customers may think, “They lack attention to detail,” or worse, “Is this a reflection of their other services?” For the tech savvy marketing people like myself, it’s easy to save a picture using various software we’ve already purchased and have at our disposal. For the laymen, however, there are free sites out there that make picture resizing easy – like Pixlr.com.

So, here’s how you can avoid those simple-but-costly mistakes. Below I’ll provide a list of optimal pictures sizes for Facebook, Instagram, Google+, LinkedIn, Twitter, and Pinterest. Afterwards, I’ll walk you through how to use Pixlr.com to easily optimize your social media graphics.

Optimal Picture Sizes for Social

Facebook:

Facebook Profile Picture Dimensions: 180 x 180 px

Facebook Cover Photo Dimensions: 851 x 315 px

Instagram

Instagram Profile Picture Dimensions: 180 x 180 px

Google+

Google+ Profile Picture Dimensions: 250 x 250 px

Google+ Cover Photo Dimensions: 1080 x 608 px

LinkedIn

LinkedIn Profile Picture Dimensions: 400 x 400 px

LinkedIn Cover Photo Dimensions: 1584 x 396 px

Twitter

Twitter Profile Picture Dimensions: 400 x 400 px

Twitter Cover Photo Dimensions: 1500 x 500 px

Pinterest

Pinterest Profile Picture Dimensions: 165 x 165 px

How to Use Pixlr.com to Resize an Image

Step 1: Get to the Free Editor

Navigate to the website www.pixlr.com. This will take you to a landing page with a couple options on it. Select “Open Pixlr Editor.” If you don’t have “flash” installed on your computer, Pixlr may ask you to do so. Go ahead and install it if it pops up. It will only take a second. Reload the webpage if you need to.

Step 2:  Select Your Image

Pixlr will give you a few options to start out with. Select “Open Image From Computer.” Navigate to the folder where the photo you want to edit is saved, click on the image file, then select “open.” The image should then appear in the work space.

There are several ways to edit this photo; cropping, color changes, blurring or cutting. For this tutorial, however, we will only focus on resizing. 

Step 3: Resize Your Image

In the lower left-hand corner of the work screen it should show your current dimensions in pixels. Go to the “Image” dropdown in the upper left-hand corner of the screen and select “Image Size.”

Change the image dimensions so that it fits into the recommended dimensions for whichever social media slot you’re using the image for. We’ll use the LinkedIn profile dimensions for this example.

Step 4: Resave Your Image

Go to the “File” dropdown in the upper left-hand corner of your screen and select “Save.” Choose where you want the file to be saved and that’s it! You’re good to go. Repeat this process to change your image for any other various sizes you need it for.

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